KAO's Kirei Lifestyle Plan

Since our business was founded in 1887, at Kao, we have always put our consumers at the heart of everything we do. 

Today, this remains the foundation of our Group’s corporate philosophy, underpinning all of our activities. 
Every bold innovation, thoughtful new product and breakthrough action is in service of our consumers’ needs. 

Our Environmental, Social and Governance actions are no different. We have committed to enhancing our contribution to society through a renewed focus on ESG. And Kao's ESG strategy is in service to our consumers’ needs, behaviours and desires to live sustainable lifestyles that contribute to a more sustainable world. 

We call this the "Kirei Lifestyle". 

We are stepping up innovation at every level of our business to support our consumers in living a beautiful life, inside and out.

A Kirei lifestyle is full of compassion. Where making your own life clean and beautiful never compromises the beauty and cleanliness of the world around you. A Kirei lifestyle is enjoying today, with the peace of mind that those joys will be there tomorrow.

It’s the chance to express who you truly are, with the confidence that you are walking the right path. Even in the smallest, everyday moments. 
 
That’s why at Kao, everything we do is in service of this lifestyle. It’s why we do what is right, not what is easy. We put our innovation and imagination to the task of enriching lives by finding ways for people the world over to live the Kirei lifestyle.