Brands + Products - Kao Salon Division

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GOLDWELL, KMS AND ORIBE – PRODUCTS AND SERVICES DESIGNED WITH STYLISTS, FOR STYLISTS

Each client is different, and every hair stylist is unique. This means you need a diverse selection of products to make every client’s wish come true. With our professional salon brands Goldwell, KMS and our luxury brand Oribe, you can create breathtaking, vibrant hair colors and stunning styles.

Explore our entire portfolio to discover how our products and technology can offer innovation in hair color, complete satisfaction and the enrichment of your service and retail business.

Combining Kao’s extensive research and development power with our thorough understanding of the needs of a professional hair stylist, the Kao Salon brands are constantly striving to innovate.

OUR SALON BRANDS – INNOVATING FOR
OVER 70 YEARS

1948

GOLDWELL IDEAL

Making stylists’ and clients’ lives easier by using innovative perm technology at room temperature.

1978

TOPCHIC

The first color and lotion depot system for accurate and convenient color mixing and 100% reliable results.

2001

ELUMEN

The first permanent color without chemical developer (Kao patent) and long durability for intense results.

2013

KERASILK KERATIN TREATMENT

The first and only customizable smoothing system on the market.

2018

SYSTEM @PURE PIGMENTS

High-definition direct dye additives for unprecedented shine and color brilliance.

2018

ORIBE POWER DROPS

Oribe’s powerful elixirs for truly personalized hair routines.

CREATE WITH GOLDWELL

Stylists love Goldwell because – as a salon brand since 1948 – we cater for your needs and support you through a partnership at eye level. Our passion is to make you and your salon successful, and your clients satisfied.

Therefore, we offer you everything you need to grow. That is much more than just products, because we know your needs. We think like you – We think stylist.

Goldwell is a brand that is driven to constantly innovate: industry-leading professional hair color from Topchic, Colorance and Elumen; high-performing care and styling products from Kerasilk, Dualsenses and StyleSign; and leading-edge technology in our perm and texture products.

75 years of goldwell

In 2023 we are celebrating 75 years of stylists partnership, innovation and inspiration. A huge thanks to all our stylists for their trust. We are looking forward to the next years.

COLOR

Elevate your salon’s color services with the holistic Goldwell color system that gives you boundless possibilities. From high-performance permanent color to gentle toning, you get everything for beautiful and easy-to-create color results.

Topchic and Colorance, the core of the color system, come in a one-of-a-kind depot can system that delivers the most accurate dosing, less mess and less waste.

Choose from a large portfolio of shades including powerful direct dyes from Elumen and @Pure Pigments for unprecedented vibrancy and brilliance. Together with the gentle SilkLift high-lift system, you can reinvent any shade and any technique with Goldwell.

THE GOLDWELL DEPOT CAN SYSTEM IS A TRUE INNOVATION IN HAIR COLOR APPLICATION.

Its quick and highly accurate measuring allows you to dramatically reduce your application costs and waste. An airtight closure efficiently prevents oxidation for a longer shelf life than traditional tubes.

WITH @PURE PIGMENTS, YOU CAN MULTIPLY YOUR COLOR IMAGINATION.

A revolution in Goldwell color with HD³ Color Technology: patented high-definition direct dye additives that elevate hair color with unprecedented vibrancy – for long-lasting, multi-dimensional color results, unique reflections and extraordinary shine from all angles.

ELUMEN - MADE TO GIVE YOU ULTIMATE CREATIVITY.

Elumen, the oxidant-free hair color offering exceptional brilliance with incredible shine and up to 100% natural grey coverage*.
Choose full flexibility with our long-lasting and our semi-permanent direct dye hair color.
COLOR DIFFERENT with Elumen, Elumen Play and the perfectly matching Elumen Care line.

*NN@6 & NN@8, CAUT, Germany 2018, n=60

DUALSENSES AND STYLESIGN – THE PERFECT MATCH

Quick, easy and fast. Dualsenses and StyleSign are the essential care and styling brands you can count on for beautiful results.
Developed exclusively for you, they work hand in hand for guaranteed results of a true professional. Because complementing color with professional hair care and styling is the secret to every outstanding look – and successful services.

DUALSENSES – THE INSTANT CARE EXPERT WITH A PASSION FOR COLOR.

Find individual solutions for every hair need with the in-salon and home care range for instantly visible and touchable results. Products with built-in color protection and in-salon treatments that easily fit into your salon routine.

SIGN YOUR STYLE WITH STYLESIGN.

Create stunning looks that bring out the best in your client’s personal style. Discover easy-to-use and reliable products that are perfect for your in-salon creations and for your clients to recreate their styles at home.

YOUR BEST HAIR IS AHEAD OF YOU

If you doubt that the hair you have can become the hair you’ve always wanted, KERASILK will make you a believer. And if you think responsible hair care products can’t deliver high performance results, KERASILK will change your mind.

Silk+ Technology combines our exclusive Biomimetic Silk with carefully selected high potency ingredients to create hair as strong as it is beautiful. KERASILK will restore your confidence in the transformative power of haircare.

Strong and beautiful as silk and full of possibilities. Believe in what your hair can be with KERASILK.

DID YOU KNOW?

KERASILK was one of the original pioneers in the use of silk in hair care, fusing it with hair's building block keratin to strenghthen every strand. Our newest formulations are 100% vegan¹ and our most sustainable and effective yet.

_{¹ No animal derived ingredients excluding Taoyaka Treatment,Sealing Mask Airy and Sealing Mask Moisture.}

YOUR BEST HAIR IS AHEAD OF YOU.

VISIT KERASILK WEBSITE

CREATE WITH KMS

KMS - UNIQUE & INDIVIDUAL STYLE

For KMS, STYLE MATTERS. Inspiration from runways to the streets, and straight from urban fashion districts around the world. The products are intuitively grouped into START. STYLE. FINISH. – allowing you to easily create an infinite number of style equations, customized for every client’s individual style.

KMS’ innovative TRIfinity Technology was developed to complement START. STYLE. FINISH. in every style you create. All KMS products are designed to work best when used as a three-step regimen, and each step benefits the end style.

NEW KMS ADDPOWER

Inspired by the trend of confident beauty, KMS has created the new line
ADDPOWER. Three products that make fine and limp hair strong enough to create
any style you want.
Don‘t feel limited by fine or weak hair!

VISIT KMS WEBSITE

CREATE WITH ORIBE

These are the products of the hair-obsessed. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care.

Oribe works with innovation labs and collaborators around the world to create custom formulations that surpass anything in the global marketplace. The result is a line of luxurious products that is unique in every category: gels that condition, oils that hold, a that don’t flake, skincare-grade shampoos that prep hair for styling and gently balance the scalp, masques that have the richness and body of a lavish moisturizing cream – and much more.

REPAIR DAMAGED HAIR WITH THE GOLD STANDARD IN HAIRCARE.

The award-winning Oribe Gold Lust Collection combines natural healing oils and extracts with high-performance technology to rejuvenate each strand and restore hair to its most youthful prime.

VISIT ORIBE WEBSITE

DESIGNED BY AND FOR STYLISTS

Designed exclusively for professionals to harness their creative energy, Varis styling tools are inspired by the craft and creativity of master stylists.

Varis products are engineered to deliver flawless results. They intuitively meet the needs of stylists by carefully addressing every detail of the styling experience.

Varis’ professional tools collection is created with technology and empathy, with details that create little aha moments when you feel truly understood. We focus on the little things because for stylists they make a big difference.